A Closer look on Digital Marketing Channels.

Digital Marketing & B2B Businesses.

If your company is business-to-business(B2B), your digital marketing efforts are likely to focus on online lead generation, with a goal of connecting your leads with a salesperson directly.

Digital Marketing & B2C Businesses.

If your organization is business-to-consumer (B2C), it's likely that the goal of your digital marketing efforts is to attarct potential leads to your website and have them become customers without ever needing to speak to a salesperson.

You Must have to target your content.

Target Content According to:

(i) The characteristics of the person who will be consuming it (that's where buyer personas come in).

(ii) How close that individual is to making a purchase (i.e, their lifecycle stage).

Awareness Stage Content.

Awareness Stage---> Consideration Stage---> Decision Stage.

In Awareness Stage think about using infographics and Short videos.

In Consideration Stage think about using eBooks, Free samples and Webinars.

Picking the Perfect Paint.

An Individual wants to paint the inside of their home, but they don't know wnat color.

As they consider which color (the solution), they pick up paint chip cards from their hardware store.

These cards ase created by a provider based on their individual solution.

In Decision Stage think about using Case studies and Testimonials. 

*GoPro & Digital Marketing

GoPro is famous for its unique point of view style video footage, all filmed from the company's fisheye lens.

What you might not know is that so much of the video content you see or GoPro's YouTube channel wasn't made by GoPro- rather, it's created by their loyal customers.

*Delta Airlines & Digital Marketing.

Delta Airlines is a prolific user of social media, specifically on Twitter. The brand uses the platform to engage potential passengers in a variety of ways that are both timely and emotionally stimulating.

*MaterCard & Digital Marketing.

Mastercard bases its brand on the stories and adventures that cardholders experience.

Priceless Cities, Mastercard's travel blog, is a resource that showcases how their different customers use their different credit cards to pay for their trips.

*Red Bull & Digital Marketing.

Red Bull has become well known for the sponsorship of extreme sports, not just the energy drink they sell.

Instead of creating digital content related to the energy drink, Red Bull captures its audience with articles and videos about latest the news in the extreme sports community.