What is Business communication. Discuss the importance of Business communication?
What is Business Communication:-
Business communication is sharing of information between people within an enterprise that is performed for the commercial benefit of the organization.
Business communication also refer to how a company shares information to promote its product or services to potential consumers.
Business communication is important to Managers as it helps them to carry out their basic function within the organization. They should have communicate all the information performing to the specific task to their employee, where communication play an important role. So Business is about understanding of subject between Sender and Receiver.
Business communication may happen within the organization like top to top, bottom to bottom, lateral and crossed depth. It is beneficial for the growth, development, sales of product, employee upgradation or Training and improvement or if any change required within the organization.
So, Business communication play a great role, so it's importance is very vital.
1. Business communication is essential aspect of any business management team.
2. Basic function of organization required communication between Manager & Employee and Vice versa.
*As a growth of organization, number of employee are more complexity to manage the organization will be high, so far day to day activities and monitoring not possible without effective control and far better control communication required.
*Communication is important in product review and upgradation if necessary, after survey and analysis, so need communication within the organization as well as outside of it, for knowing openion of people about the product.
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