How do search engine rank your content?

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How does content rank in search?

* Build discover (crawling) and relevance (indexing) by creating lots of high-quality content on the topics you want to be known for.

* Build authority (ranking) by getting lots of high-quality links to your website.


Find the discovery stage...

Search engine bots discover your content by crawling it.

Next is the relevance stage...

Search engine bots decide how relevant your content is by indexing it (based on signals like keywords).

Next is the authority stage...

Search engine bots rank your content in search results based on your site's SEO authority.


Authority Directly Impacts Ranking Strength.

Let's use a library metaphore to explain how search engines rank content.

Google finds, analyzes, and ranks content like a library.


There are three steps Google use to find, analyze, and rank content:

Step 1: Crawling/Discovery

(Find the books)

Step 2: Indexing/Relevance

(Categorize the books)

Step 3: Ranking/Authority

(Decide which books to feature)


How do you determine ranking authority?

* The content is talked about often.

* The content is referred to often.

* The content is cited in others works (similar to getting backlinks).



Discovery, relevance and authority are dependent on one another.

* If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is.

* If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.

Location: India

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